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Evidence Guide: PUAPRS205 - Manage marketing requirements

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

PUAPRS205 - Manage marketing requirements

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate markets and organisational capacity

  1. Markets for existing or new services and products are identified, researched and analysed for possible entry and/or development
Markets for existing or new services and products are identified, researched and analysed for possible entry and/or development

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

An audit of existing service capacities is undertaken to identify scope for increased service provision

Completed
Date:

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Preferred business profile is identified from business plans and other organisational documentation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Economic, community, environmental and political trends are assessed for relevance against organisational profile

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop marketing strategies and plans

  1. Alternative marketing strategies for the organisation are identified and compared with existing strategies
Alternative marketing strategies for the organisation are identified and compared with existing strategies

Completed
Date:

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Services and markets for the organisation are clearly identified, in accordance with organisational procedures

Completed
Date:

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Marketing strategies incorporate suitable advice from marketing professionals, as required

Completed
Date:

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Marketing service organisations are identified, and their services are accessed, as required

Completed
Date:

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Cost effective marketing plans and pricing strategies are developed, in accordance with organisational procedures

Completed
Date:

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Proposed service and/or product marketing plan is tested to verify demand, strategies, cost and ability to deliver, in accordance with organisational procedures and guidelines

Completed
Date:

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Implement marketing strategies

  1. Suitable advertising and other promotional strategies are evaluated for cost effectiveness
Suitable advertising and other promotional strategies are evaluated for cost effectiveness

Completed
Date:

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Plans, schedules and targets are set for the introduction of new or improved strategies

Completed
Date:

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Organisational marketing strategy and the roles and responsibilities within it are communicated to relevant personnel

Completed
Date:

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Plans are developed to take into account the nature of the target client's business and seasonal cycles

Completed
Date:

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Measures are taken to educate clients in value added services provided by the organisation

Completed
Date:

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Implementation of marketing strategy is directed towards achieving planned outcomes

Completed
Date:

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Monitor marketing strategy

  1. Evaluation criteria to assess effectiveness of marketing is established, in accordance with organisational procedures
Evaluation criteria to assess effectiveness of marketing is established, in accordance with organisational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Records of performance against evaluation criteria are kept

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Marketing strategy is adjusted in response to monitoring of performance

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge
Range Statement

Range is restricted to essential operating conditions and any other variables essential to the work environment.

Non-essential conditions may be found in the Companion Volume Implementation Guide.